When I entered the Always Summer Poster Show, I actually did not know it was a contest. Participants were asked to choose one song that described their summer through design. The posters were hung around the art gallery like sprinkles on a cake, it was beautiful. The most exciting part was to see and hear how strangers reacted and interpreted your poster without knowing you and just get it—they felt it. So when DayDream won third place out of 100 posters at the the AIGA JAX Summer Poster Show 2012 — it was the cherry on top of the cake. DayDream is a song by Youth Lagoon.